Internet Marketing -become comfortable with charging higher prices – 2

Mark Wickersham (UK):
The Value Pricing System
I’ve seen
some accounting firms treble or even
quadruple prices for doing similar
things for clients as they did before.

Some people are shocked to hear that
and may think it’s impossible to do.

But you should recognise these really
important points:

When you charge higher prices, you can
do more for the client. 

Most clients – the ambitious business
owners and entrepreneurial clients that
we like to have – want more from their
accountant or bookkeeper.

They want
more help, support or advice.

The trouble is, we are unable to give
them more because we are so busy.

We are spending all of our valuable time
crunching numbers, producing tax
returns, reports or doing the bookkeeping. 

Whilst that stuff is all valuable,
where we really deliver even greater
levels of value is when we help them
save taxes, improve the efficiency of
their business, grow their business or
increase the value of their business.

That’s where the real value sits.

When we price too low, we find
ourselves working crazily long hours,
so we just don’t have the time to do
those extra valuable services.

But when we charge higher prices, we
can work with less clients for the same
amount of money, and therefore have
less work to do, and we can spend more
time with our clients. 

To be continued…

Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme)

How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)

Grab them NOW and claim the true income
that you earn!

Price accounting and consulting
services more profitably!
Your Pricing Journey (video training programme)
NEW programme from  the MASTER!

(More of Mark!)Better pricing = higher profits 

If you have a service business, you can
earn much more from this series.

Also, Mark runs a programme called
Price Consulting, and he teaches 
accountants/bookkeepers how to help
their customers with their pricing. 

Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!

Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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