Mark Wickersham (UK):
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
I’ve seen
some accounting firms treble or even
quadruple prices for doing similar
things for clients as they did before.
Spending more time with clients and
having the opportunity to give them
that extra support they were after
changes the value proposition
completely.
It changes the clients’ lives.
When we charge higher prices, it’s
actually in the client’s best interest.
That’s the interesting thing about
value pricing.
Value pricing is charging based on value.
If we add more
value we also put up the price.
Both parties win. We can feel comfortable
knowing that.
The final point I want to make is, when
you are value pricing and you’re
involving the customer in the pricing
process, and you’re giving them
choices, ultimately the customer is the
only one who can determine value.
If they choose one of your particular
options or packages, even if you think
its a high price, they have chosen it
because they consider the value to be
worth more than the cost.
If the price were too high the client
would not choose it.
Don’t feel uncomfortable about charging
higher prices.
The client will be happy
with those prices, and you can then go
one step further and over-deliver.
I think, as a profession, that is what we
should be doing.
We should be focused on the client and
give them the very best service we
possibly can.
Also:
Those links again:
The Value Pricing System
https://www.wickersham.co.uk/a/6541/wWVxKzFL
Effective Pricing for Accountants (book)
https://www.wickersham.co.uk/a/8770/wWVxKzFL
The Power of Price Psychology
https://www.wickersham.co.uk/a/1878/wWVxKzFL
Monthly Mentoring
https://www.wickersham.co.uk/a/7831/wWVxKzFL
The complete guide to menu pricing – NEW!
(video training programme)
https://www.wickersham.co.uk/a/8769/wWVxKzFL
How to build a successful bookkeeping
business (book)
https://www.wickersham.co.uk/a/8025/wWVxKzFL
How to build a successful bookkeeping
business (video training programme)
https://www.wickersham.co.uk/a/2009/wWVxKzFL
Grab them NOW and claim the true income
that you earn!
| Price accounting and consulting services more profitably! |
https://www.wickersham.co.uk/a/7831/wWVxKzFL Your Pricing Journey (video training programme) https://www.wickersham.co.uk/a/10139/wWVxKzFL NEW programme from the MASTER! (More of Mark!)Better pricing = higher profits If you have a service business, you can earn much more from this series. Also, Mark runs a programme called Price Consulting, and he teaches accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to posts on this topic and the action taken. Please tell your friends! Silvia at IFRSbox. If you are in finance and not on her FREE list (WHY NOT?): http://www.ifrsbox.com/ifrs-kit/?ap_id=Profmoscow |
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