Internet Marketing – Cars Passing By The Lemonade Girl -2

Garry Desmarais (Canada):
This story can be the most
powerful device in turning your mind
into an advertising
power system.
The $500-$1500 copy
writing courses don’t
cover anything this
powerful so listen up.
As I rustled into my pocket for four
quarters I asked her,
“What sparked you into creating such a
bright sign and such
and catchy headline?”
She then replied,
“I had a white
sign with “Lemonade $1” written on it
taped to my table and
no one was stopping so I went home
and asked my mom to get
me a pink construction board and
I took a strip of Christmas
lights that uses a battery and stapled
them around the edge,
then I wrote that I would squeeze
it right in front of
you, because that’s what I was already
Then I took out the price because
my mom said it
was a little high and I
thought if I got the people to stop
then they would pay it
if I squeezed their cup right in front
of them and then
asked for the dollar and I waved the
sign to make sure the
cars saw it”, I said, “that’s great,
keep up the good
work”, and she said, “I will, hope to
see you again and smiled”,
as I walked back to my car,
I sat there thinking about this whole
situation for a minute or two
looking over at this line
of people waiting to get,
“Lemonade Fresh Squeezed Right
In Front Of Them”,
and watched even more
people pull over
to get a cup seeing
this big line and thinking to
“That must be
some good lemonade”,
as I tasted the
handmade beverage,
it was very good, very

To be continued

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