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Garry Desmarais (Canada):
This story can be the most
powerful device in turning your mind into an advertising power system. The $500-$1500 copy
writing courses don’t cover anything this powerful so listen up.
As I rustled into my pocket for four
quarters I asked her, “What sparked you into creating such a
bright sign and such and catchy headline?” She then replied,
“I had a white
sign with “Lemonade $1” written on it taped to my table and no one was stopping so I went home and asked my mom to get
me a pink construction board and I took a strip of Christmas
lights that uses a battery and stapled them around the edge, then I wrote that I would squeeze
it right in front of you, because that’s what I was already doing. Then I took out the price because
my mom said it
was a little high and I thought if I got the people to stop then they would pay it if I squeezed their cup right in front of them and then asked for the dollar and I waved the sign to make sure the cars saw it”, I said, “that’s great, keep up the good work”, and she said, “I will, hope to see you again and smiled”, as I walked back to my car,
I sat there thinking about this whole
situation for a minute or two looking over at this line
of people waiting to get, “Lemonade Fresh Squeezed Right
In Front Of Them”, and watched even more
people pull over
to get a cup seeing this big line and thinking to themselves, “That must be
some good lemonade”, as I tasted the
handmade beverage, it was very good, very To be continued If you missed it:
Silvia at IFRSbox.
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