Internet Marketing – Cars Passing By The Lemonade Girl -3

Garry Desmarais (Canada):
This story can be the most
powerful device in turning your mind
into an advertising power system.
The $500-$1500 copy writing courses
don’t cover anything this powerful
so listen up.
Here’s the genius in this young
Marketing Mastermind.
First she started a business, selling
Noticing that she wasn’t selling much
she re-organized her
efforts with a new pink construction
board surrounded by
Christmas lights drawing people to read
her headline that
did nothing but convey something
everyone in a car burning
up wanted, to “Cool Off” and adding
something that enticed
them even more by adding
“Fresh Squeezed Right In Front Of
She states a solution people want to a
problem they already
know they have and makes their mouth
water with an enticing
She also makes the message a
personal note by
including “You” in it, making every
driver think she is
talking to them them individually.
This story should open your mind to
really see the
simplicity of starting a business,
testing your sales
message to entice your customers,
and then servicing your
customers in a way SO superb that
they’ll remember you and
come back again.
You can be sure that a lot of the
people who bought
lemonade from this young girl will tell
their friends and
they’ll stop by to get a cup of
lemonade as well.
What happens
when the line dies down?
She grabs her sign and
starts another
commotion that
get’s even more people to stop,

by waving it around.

To be continued

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