Internet Marketing – Cars Passing By The Lemonade Girl -4

Garry Desmarais (Canada):
This story can be the most
powerful device in turning your mind
into an advertising power system.
The $500-$1500 copy writing courses
don’t cover anything this powerful
so listen up.
Here’s the genius in this young
Marketing Mastermind.
Do you see all the things here that get
people to stop and
how she closes the sale?
1. The headline – This is actually the
first headline even
though it doesn’t contain words because
it’s what GRABS the
peoples attention along with her waving
it around.
2. The second headline/The sales
message – This is
actually the sales message that conveys
a solution to an
existing problem to everyone in their
car, cooling off and
an enticing benefit, “fresh squeezed
right in front of you.”
3. The Close –
She caters to your needs
by asking “Do you
like your lemonade sweet or sour?” and
then squeezes
the lemonade right in front of you and
as you watch the
whole procedure your mouth waters
conveying the quality of
the product.
4. The call to action
“That will be $1.00 sir”. This is a
great call to action. It doesn’t leave
room for anything
but a payment of one dollar.
These people waited in line
creating a burning desire watching
other people getting
their fresh squeezed lemonade and
they’re not going to say
“A Dollar? No way, I’m outta here”.
That’s the sales process she put
together and it’s sheer

To be continued

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