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Mark Wickersham (UK)
How your clients know nothing about
price The Power of Price Psychology
Did you know your clients are
absolutely clueless about price? Yes – clueless.
And it’s proven. In fact, it’s proven
by psychophysics, a branch of science that has been around for more than a hundred years. So what does it mean?
Essentially psychophysics means that we
are more sensitive to differences than we are to absolutes. Take sensory judgments such as weight,
smell, taste and sight for example. f I showed you two shades of red you
would be able to see the difference – i.e. tell me which shade was darker – but it’s unlikely you would have no idea on the absolute shade of red. The same with your sense of touch. If
I asked you to put your hands in two buckets of water – one hot, one cold – you would struggle to tell me the exact temperature of the water. But you would be able to tell me
which one was hotter
and which was cooler. We are great at understanding the
differences between things when it comes to our senses but absolutes? No idea.
It’s the same with our judgement of
price. You can watch the video here.
The Power of Price Psychology
In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme) Effective Pricing for Accountants (book)
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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