Internet Marketing – Clients are clueless about your price -2

Mark Wickersham (UK)
How your clients know nothing about
price – 2
The Power of Price Psychology
Did you know your clients are
absolutely clueless about price?

For many of those sensory
judgements there is an objective
measurement system – a scientific scale
– in place. With price it’s subjective.

There is no science.

There are no absolutes.

There’s no reason an iPod is the price
it is.

And when you recognise that then you
realise that your clients don’t know
the price of anything too.

So, when they don’t know what a

tax return price should be, for example,

then they judge
instead on comparisons.  They look to
other things to tell them if it’s the
right price for them.

And that opens up huge doors for you –
as a pricer, an entrepreneur, a
business owner.

You can suddenly
embrace so many techniques in the world
of price psychology and behavioural
economics that will help you create the
right comparisons.

And that will help your clients see
your price as being a fair price.

If price psychology fascinates you as
much as it does me, and you know
that it will increase your income,
then watch
my online video training programme,
The Power of Price Psychology
In case you missed this:
(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme)
Effective Pricing for Accountants (book)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
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