|
Lara (US):
Customer lifetime value. That’s how
much a customer is worth to you. Many marketers these days are looking
to have recurring billing options for their customers. Many people stay for a
few months and then cancel. If you’re fortunate, they hang out
for a long time and you have
consistent income every month.
You will eventually find your average
customer lifetime value and that includes initial purchases, follow-on purchases, and continuity programs. If you know that you earn $700 as a
customer lifetime value, then you can plan your budget for acquiring new customers. Obviously it would be better if you
could spend $10 to acquire a customer who would then pay you an average of $700 over the next year or two. But sometimes it’s worth spending more
to test new methods of acquiring
customers. Then you can track how long those new
customers stay in your system and how much they buy from you.
In case you missed this: (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
Grab them NOW and claim the true income
that you earn!
|
WORDWRAP
Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
WordWrap is a wonderfully-simple FREE
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Click
Get Your Own Brandable Version of
Word-Wrap!
on the page:
Get Your Own Brandable Version of
Word-Wrap!
on the page:
or
Use mine free as often as you want!
Leave A Response