Internet Marketing – Customer Lifetime Value – what is it and why is it useful.

Lara (US):
Customer lifetime value.  That’s how
much a customer is worth to you.
Many marketers these days are looking
to have recurring billing options for
their customers.
Many people stay for a
few months and then cancel.
If you’re fortunate, they hang out
for a long time and you have
consistent income every month.
You will eventually find your average
customer lifetime value and that
includes initial purchases, follow-on
purchases, and continuity programs.
If you know that you earn $700 as a
customer lifetime value, then you can
plan your budget for acquiring new
Obviously it would be better if you
could spend $10 to acquire a customer
who would then pay you an average of
$700 over the next year or two.
But sometimes it’s worth spending more
to test new methods of acquiring
Then you can track how long those new
customers stay in your system and how
much they buy from you.

In case you missed this:

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


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