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Hack #1: The Testimonial
Where do people get
their information today? Almost 75% of people
look to friends
and family for purchasing information.
And nearly all of them at
92% trust recommendations
from people over brands
— even if they don’t personally know them!
For example,
Basecamp ran a split test
between their old, tried-and-true page
and a long-form sales one. The new long sales page
initially increased
conversions by 37.5%.
But then they ran another split test.
Only this time, they went with a
testimonial-driven page. Almost the entire page,
from headline to image to
copy was a straight testimonial from one individual person.
Results shot up 102.5% this time.
Laura Roeder made one simple tweak to
her landing page headline, inserting a quote from a testimonial (“Yours is the
only newsletter I actually read”) and she instantly saw a
24.31% conversion
rate increase. Years later Betty Rocker, the
“fit-foodie”, personal trainer and social media star, used the same technique, with similar results To be continued. Are you serious about IM?
Please have a look at one, or both, of
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From yesterday, in case you missed it
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Dean Holland
This free video gives you the chance to
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Enjoy this FREE video of
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John Thornhill, Dave Nicholson and
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Enjoy!
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Thank you.
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