Internet Marketing –drive those clicks through the roof! – 1

Hack #1: The Testimonial
Where do people get
their information today?
Almost 75% of people
look to friends
and family for
purchasing information.
And nearly all of them at
92% trust recommendations
from people over brands
— even if they don’t personally
know them!
For example,
Basecamp ran a split test
between their old,
tried-and-true page
and a long-form sales one.
The new long sales page
initially increased
conversions by 37.5%.
But then they ran another split test.
Only this time, they went with a
testimonial-driven page.
Almost the entire page,
from headline to image to
copy was a straight testimonial
from one individual person.
Results shot up 102.5% this time.
Laura Roeder made one simple tweak to
her landing page headline, inserting a
quote from a testimonial
(“Yours is the
only newsletter I actually read”)
and she instantly saw a
24.31% conversion
rate increase.
Years later Betty Rocker, the
“fit-foodie”, personal trainer and
social media star, used the same
technique, with similar results

To be continued.

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Scams and Limited Markets

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