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Hack #5: Negativity It’s official. Fear works. At least,
when you’re trying to get attention. We want to avoid external threats that
could harm our well-being. We want to fix internal mistakes we might already be making. That’s why fear-based messaging has
been around the block. A few times. Just check out this quote from an
honest-to-goodness Academia research paper: Over fifty years of empirical research
on fear-arousing communications has resulted in a large body of evidence that shows that high fear messages are generally more effective than low fear messages in changing individuals’ attitudes, intentions and behavior.” If that wasn’t enough, paid
distribution platform, Outbrain, analyzed which headline styles seemed to perform best. And I quote:
Negative headlines received 69% higher
averaged click-through rate.” So let’s not forget the most classic
fear of all — the fear of missing out (FOMO) on a deal: 33% discount almost gone! Only 5,000
available! Act fast! To be continued.
Are you serious about IM?
Please have a look at one, or both, of
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Devon Brown runs the Web Copy Cat
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Dean Holland
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From yesterday, in case you missed it
Silvia at IFRSbox.
If you are in finance and not on her FREE list (WHY NOT?): John Thornhill’s
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Here is a page of information
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Omar Martin is one of the best
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Enjoy this FREE video of
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John Thornhill, Dave Nicholson and
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Enjoy!
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Thank you.
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