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Hack #6: Ask Questions?
Betteridge’s law of headlines says,
“Any headline that ends in a question mark can be
answered by the word no.”
It’s intended as a half-truth. A joke,
really. Basically, saying that most
question-based headlines are unnecessary. You’re intentionally asking a loaded question or leading the reader on.
But for advertising purposes, that’s
kinda the point. You want to throw out a pattern interruption. You want to get people to
hesitate a little bit when
they see your ad.
Question headlines also work best when
combined with something else… Hate paying monthly software fees?
See our Latest Deal by Clicking Here Lisa Sargent gives two rules to using
question-based headlines: 1. You can ask a yes or no question …
but you must either answer it immediately or phrase the question so your prospect has to read the promotion to answer it.
2. Ask a question that implies an
answer or benefits are contained in the promotion. To be continued.
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