Internet Marketing –drive those clicks through the roof! – 6

Hack #6: Ask Questions?
Betteridge’s law of headlines says,
“Any headline that ends
in a question mark can be
answered by the word no.”
It’s intended as a half-truth. A joke,
Basically, saying that most
question-based headlines are
unnecessary. You’re intentionally
asking a loaded question or
leading the reader on.
But for advertising purposes, that’s
kinda the point. You want to throw out
a pattern interruption.
You want to get people to
hesitate a little bit when
they see your ad. 
Question headlines also work best when
combined with something else…
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Lisa Sargent gives two rules to using
question-based headlines:
1.    You can ask a yes or no question …
but you must either answer it
immediately or phrase the question so
your prospect has to
read the promotion to answer it.
2.    Ask a question that implies an
answer or benefits are

contained in the promotion.

To be continued.
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