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Watching Mark Zuckerberg (Facebook) in
front of the US Congress caused many reporters to express alarm at how our data is being manipulated. Privacy has been continuously eroded
over the last 50 years, but does the average citizen care, or not?
Facebook (FB) is a hunting ground for
IM and provides an increasingly-accurate list of potential buyers to the IM professional. Most viewers were surprised at some of
details that FB is able to collect and concerned that this
could be used for political ends. Do they protect their privacy?
Zuckerberg was surprised to be asked to
share the name of his hotel to the public and with whom he had been messaging.
Many FB users will have provided this
willingly. A friend announces his camping weekends
on FB. I asked him whether this alerted burglars that his house is unoccupied during that time.
UK car insurance provides a discount,
if the company can measure your car’s every move, speed and location. Many take the discount and allow the
company to collect the information. Do they know who has
access to this information? Probably not.
UK supermarket, Tesco’s Club Card:
I read the application form. It required much more information than I was prepared to give.
There was enough information for
identity fraud. The form did not say whether the
information would be limited to use by Tesco, just tell us everything,
take the card and we can
use the information as we wish. My latter two examples identify British
citizens exchanging privacy for
discounts. Most people sign up and sacrifice their
privacy. Many people are resigned to the fact
that their government has increasing amounts of
information on them, so providing more to private companies does not concern them. Though I do not (yet!) use FB for my
IM, I do not rule out future use. Privacy is disappearing quickly.
Reporters claim alarm, but
most citizens will do little
to save it. In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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