Internet Marketing –Get subscribers to open your emails! -1

Dear {!firstname_fix},
Andy Brocklehurst (UK):
Ever hear that the fortune is in your
mailing list?
It’s true.
But only if you know how to get your
subscribers to actually open your
I yawn every time someone
tells me about the
size of their mailing list.
You know why?
Because if their subscribers aren’t
eagerly opening every single one of
their emails, reading them, and
clicking the “buy” links, then list
size doesn’t matter.
It’s the responsiveness of your list that
matters, not the size.
The first step to building a responsive
list is to get your subscribers to open
up your emails. Here are five ways to
do it…
1. Write irresistible subject lines.
One of the keys to boosting your open
rate is to write emails with
click-worthy subject lines.
this means your subject line should
present a benefit and/or arouse
•    Let me give you a couple examples:
•    Who else wants 100% more web traffic?
•    How to lose weight quickly and
•    Impress your friends at your next
dinner party…
•    The secret anti-aging method found in
your fridge…
Now it’s your turn.
Ask yourself, what is the single
biggest benefit someone will receive if
they open up your email?
Whatever that is, present it in the
subject line.
If possible introduce curiosity (the
last example above
is a good example of
a curiosity-arousing subject line).
To be continued
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Michael Cheney:
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Thank you.

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