Internet Marketing –Glossary – 1

GLOSSARY Omar Martin (US)
These are commonly used
terms in the internet
marketing space and we advise that you
have a good understanding of the

Feel free to Google them for

more info. When it comes to learning

new stuff Google is your friend.

Funnel​ – a sales process that walks a
prospect through a series of product
offers made on several
pages of a website.

Back End ​- the final offer made to a
prospect after they have made their way
through a sales funnel

OTO​ – a One Time Offer is a sales
pitch that is shown to a prospect only
once as they progress through
a funnel

Upsell​ – an upsell is a higher priced
offer made to a prospect that has just

Downsell​ – a lower priced offer made
to a prospect that has just declined a

Conversion​ – the act of turning a
prospect into an action taker, a
visitor into a lead, a shoper into a
buyer etc. In affiliate terms
“conversion” refers to sales made in
comparison to unique visits.

Email Sequence​ – a series of emails
scheduled and queued to go out at
certain times in a specific
order for the purpose of getting a
prospect to take action.

Autoresponder​ – the online service
used to collect and store leads and
manage email sequences

VSC​ – Visitors Sales Conversions or
VSC are the key metrics to look at when
determining the sales
performance of a product on JVZoo.

Catch 22​ – a dilemma or difficult
circumstance from which there is no
escape because of mutually
conflicting or dependent conditions.

In case you missed this:

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(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
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Also, Mark runs a programme called
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accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
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Price accounting and consulting
services more profitably!
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