Internet Marketing –Glossary – 1

GLOSSARY Omar Martin (US)
These are commonly used
terms in the internet
marketing space and we advise that you
have a good understanding of the
definitions.

Feel free to Google them for

more info. When it comes to learning

new stuff Google is your friend.

Funnel​ – a sales process that walks a
prospect through a series of product
offers made on several
pages of a website.

Back End ​- the final offer made to a
prospect after they have made their way
through a sales funnel

OTO​ – a One Time Offer is a sales
pitch that is shown to a prospect only
once as they progress through
a funnel

Upsell​ – an upsell is a higher priced
offer made to a prospect that has just
purchased.

Downsell​ – a lower priced offer made
to a prospect that has just declined a
purchase

Conversion​ – the act of turning a
prospect into an action taker, a
visitor into a lead, a shoper into a
buyer etc. In affiliate terms
“conversion” refers to sales made in
comparison to unique visits.

Email Sequence​ – a series of emails
scheduled and queued to go out at
certain times in a specific
order for the purpose of getting a
prospect to take action.

Autoresponder​ – the online service
used to collect and store leads and
manage email sequences

VSC​ – Visitors Sales Conversions or
VSC are the key metrics to look at when
determining the sales
performance of a product on JVZoo.

Catch 22​ – a dilemma or difficult
circumstance from which there is no
escape because of mutually
conflicting or dependent conditions.

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