Internet Marketing –Glossary – 2

GLOSSARY Omar Martin (US)
These are commonly used
terms in the internet
marketing space and we advise that you
have a good understanding of the

Feel free to Google them for

more info. When it comes to learning

new stuff Google is your friend.

JVZoo​ – The leading affiliate
marketing network in the Internet
marketing space. JVZoo provides the
technology that connects vendors and
affiliates so that sales can be made
and tracked.

Commission​ – an amount of money,
typically a set percentage of the value
involved, paid to an affiliate
in a online sales transaction.

Affiliate – a person that is engaged in
affiliate marketing by promoting a
vendors product online through
the use of a custom “affiliate link”
provided by JVZoo. An affiliate is
sometimes referred to as a “JV”
which is short for “joint venture

Vendor​ – a person or company that
offers something for sale online by way
of an affiliate network like

Opt In ​- the act of “subscribing” to a
marketers email list by entering an
email address into a form on a
squeeze page

Squeeze Page​ – a web page designed to
capture visitor leads by enticing them
to enter their email
address (and/or other details)

Traffic​ – this refers to a flow of
website visitors. People that visit a
website using their web browser.

Visitors ​- this refers to the people
that actually landed on a website and
view its content.

Unique Visitors​ – this is the number
of visitors excluding REPEAT visits.
People that have visited the
same page more than once or refreshed
the page in their web browser.

Clicks​ – this is the count of times
that a LINK has been pressed “clicked”
by a person with intention of
visiting a website. The amount of
clicks that a link gets can (and
usually) is different than the count of
visits that the target website gets.

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