‘Five No-Fail Headline Traits.
Next time you write a headline, see how
many of these you can incorporate. Self-interest – this is the obvious
benefit that keeps the reader on the page, reading what you have to say. For example, “Revealed at Last – 13 Perfectly Legal Ways to Make Money in
Your Pajamas” Believability – placing some kind of
‘proof’ in your headline. For example, “Diabetes Cured in 2 Weeks – A Chicago
Hospital Confirms Shocking New Remedy.
No Pills, No Surgery, No Prescriptions” In this case, the third party evidence
dispels skepticism and keeps the reader’s attention. News – anything targeted and newsworthy
tends to work really well. For example, “Warning! Don’t Even Think Of Calling Your Broker Before You Read This Startling Report about What’s Happening
in The Market Right Now.” Curiosity – this might in fact be the
most compelling force in human nature. The best headlines build curiosity to
the point where the reader is forced to look within the article or sales letter to quell their curiosity. For example, “What Never to Eat on an Airplane.”
Quick and Easy – if you can offer a
quick and easy solution to a pressing problem, then let them know in the headline. For example, “Lose a Pound a
Day Simply by Eating this Fruit.” The more of these qualities you can
combine in your headlines, the better they will tend to work and the higher response you’ll get.’ Which headlines attract
your attention???
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