Internet Marketing – Headlines that sell!

‘Five No-Fail Headline Traits.
Next time you write a headline, see how
many of these you can incorporate.
Self-interest – this is the obvious
benefit that keeps the reader on the
page, reading what you have to say. For
example, “Revealed at Last – 13
Perfectly Legal Ways to
Make Money in
Your Pajamas
Believability – placing some kind of
‘proof’ in your headline. For example,
Diabetes Cured in 2 Weeks –
A Chicago
Hospital Confirms
Shocking New Remedy.
No Pills, No Surgery, No Prescriptions
In this case, the third party evidence
dispels skepticism and keeps the
reader’s attention.
News – anything targeted and newsworthy
tends to work really well. For example,
Warning! Don’t Even Think Of Calling
Your Broker Before You Read This
Startling Report about
What’s Happening
in The Market Right Now
Curiosity – this might in fact be the
most compelling force in human nature.
The best headlines build curiosity to
the point where the reader is forced to
look within the article or sales letter
to quell their curiosity. For example,
What Never to Eat on an Airplane.”
Quick and Easy – if you can offer a
quick and easy solution to a pressing
problem, then let them know in the
For example, “Lose a Pound a
Day Simply by Eating this Fruit.
The more of these qualities you can
combine in your headlines, the better
they will tend to work and the higher
response you’ll get.’
Which headlines attract
your attention???
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