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Mark Wickersham (UK)
List building – building up your
database of prospective clients, of those people you’d like to work with – is one of the fundamentals of marketing. Yet when I ask most
accounting firms and bookkeepers how big their list is, typically it’s less than a hundred. A list of less than a hundred severely
limits your potential growth. Even sole practitioners should be
aiming for a
couple of thousand. But how do you go
about reaching this? Stage 1: Establish a system
The answer is you put a system in place
that will nurture and grow your list. It’s what I see as one of the main
strategies of social media, including the big three: LinkedIn, Twitter, and Facebook. In addition you should have – actually,
not should but must have – either a YouTube channel (video’s the most powerful form of marketing there is), or a blog. Or best of all, both.
A blog and YouTube
allow you to share content
and build your credibility as an expert. And you can then use your
LinkedIn profile, your Twitter and Facebook accounts to drive people to them . In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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