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Mark Wickersham (UK)
List building – building up your
database of prospective clients, of those people you’d like to work with – is one of the fundamentals of marketing. Yet when I ask most
accounting firms and bookkeepers how big their list is, typically it’s less than a hundred. A list of less than a hundred severely
limits your potential growth. Even sole practitioners should be
aiming for a
couple of thousand. But how do you go
about reaching this? Stage 2: Set up a lead page
Once stage one is in place, you can use
all of the above – LinkedIn, Twitter, Facebook, plus your YouTube channel and
blog – to drive people to your lead page. So, what is a lead page?
Very simply,
it’s a standalone webpage (also sometimes known as an “opt-in” or “squeeze” page), whose whole purpose is
to collect contact details. And the good news is,
once you’ve driven people
to it you can automatically collect their contact details. To do this, normally a lead page offers
visitors something for free – an e-book, for example. Although it could
just as easily be a new system you’ve created, or a video that you want to share. In return, visitors give you
their contact details by entering their name and email address in the relevant boxes, then hitting the button to receive their free gift. In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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