Internet Marketing – How top-down pricing can improve your turnover! -1

Mark Wickersham (UK):

As the Amazon number-one best-selling
author of “Effective Pricing for
Accountants”, I’d like to talk about
why you should always reveal your most
expensive solution first.
A lot of research has been done in
this area and
there are a number of ideas we can
learn from it to improve our pricing
strategy and income.
Create a high reference price – and
watch clients spend more
One key idea is top-down pricing.
it means we should always
talk to clients about our most
expensive option first because it
creates a reference price, or an
And what the research has found
is that when we talk about the most
expensive option first, people end up
spending more money than if we’d
revealed the cheapest first.
A related idea that I also teach is the
price-order effect, and what this says
is that you should reveal your prices
in a certain order.
Sometimes we might
have an oral conversation with a
potential client about our services,
and – using top-down pricing – we’d
talk about the most expensive first.
But next – if they don’t buy at this
price, and only if they don’t buy –
we’d talk about the second most
expensive, then the third and so on.
We’d do it in that order. That’s what I
refer to as top-down pricing.
You can learn more about pricing by
watching this:
The Power of Price Psychology

Check it out NOW!

Yet more of Mark’s work:

Becoming the sought-after expert

(video training programme)

How to build an online mentoring group (video training programme)

​​​​​​​In case you missed this:

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme)
Effective Pricing for Accountants 
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
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