Internet Marketing – Is doubling your price ripping the client off? -1

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February 4, 2019

Mark Wickersham (UK)
Today I’d like to cover something that
often comes up when I’m leading
seminars and workshops.
Almost every
time I share stories of how firms using
my techniques are able to double – or
even treble – their prices, someone in
the group will say,
“But Mark, if I’m
charging double what the firm down the
road is, aren’t I ripping my clients off?”
The answer I always give is:
Absolutely not!
Why? There are three main reasons:
1: Clients aren’t stupid
When your clients make a purchasing
decision, they do it for the right
reasons. They’ve chosen you because
there’s something about you they like.
They probably know there’s a cheaper
alternative, but it’s the same with
many other things they might buy.
Why, for example, do so many of your
clients buy their coffee in Starbucks
when there are cheaper ways of drinking
coffee?
It’s certainly not because
they’re stupid. (At least I hope not,
because I do the same!)
The reason we
choose Starbucks is because we like the
coffee and the whole experience of
buying it from them.
Your clients are doing exactly the
same when they choose you.
To be continued….
Also:
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):

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