Internet Marketing – Know, like and trust! – 2

The daily email to your readers is a
challenge to newbies, to find enough of
interest every day to write about.
Many courses suggest building up to
this level, which is fine. The
disadvantages are that you sell less
and that your readers may not expect
an increase in frequency.
Michael Cheney (see below) and other
experts send daily and their sales have
grown as a result.
This business requires you to sell,
so you need to build up frequency as
quickly as possible.
Most readers do not absorb every
message and those who buy take
their time in coming to a purchase
A daily reminder prompts
them to take action, especially
when time is critical – buy now, or
lose discounts and bonuses.
The Michael Cheney offer,
with my bonuses (below)
, provides
all his emails for your use and
Some courses recommend that you
provide just content in 3-4 emails and
then make an offer. However, the
experts do not do this.
There is content and an offer in
every email.
Experts and their readers know what to
expect from each other. The expert
survives in IM by making offers that
sell. The reader is neither forced to
read, nor to buy.

To be continued

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