Internet Marketing – Know, like and trust! – 4

An autoresponder stores your
lists of names and
email addresses of your readers.
There are 3 mechanisms
to use to send messages
to your lists from your
The first is to send a message
immediately: a ‘broadcast’.
The second is to
delay your broadcast
to a time and date
that you decide.
I use this feature to send
my broadcasts at the
same time every day, even if
I write them earlier,
so that you will receive
them at approximately
the same time every day.
Each day, a few of my emails
and are rejected. If 3 emails are
bounced to the same person in
seven days, the
unsubscribes them.
If you do not receive
my email, please whitelist me
on your email.

The email will appear on my blog

soon after the email has been sent.
‘Legacy follow up series’ is the third
option. I use this for new subscribers.
Here, you can set up a string of
messages to your list,
or part of your list.
Each message is set up at a
specific time after the
previous message.  The first
message is sent when
somebody joins the list.
Other introductory messages
are sent daily, for 3 days, to help
catch up with current emails.
Omar Martin’s IM Clinic identifies
multiple strategies using
follow-up emails, depending
whether the reader is a prospect,
buyer of low-price items,
higher-price items and so on.
Follow-up emails are quoted
as allowing you to
fully automate your business.
‘Set up a series of emails and the
autoresponder will do the rest’.
For short periods, this is true. I can
set up my daily email and be at
my day job at the time
I set it for delivery.
Using sequences for longer periods
needs skill and experience
of experts, such as Omar.
Sequences need
evergreen products,
though they can be edited for
new launches and other offers.
Broadcasts can keep readers
up to date with
launches, bonuses, discounts,
which may end in a few days.
Also, they allow me to see the
response to each email to guide
me towards topics and
products of interest to you.
To be continued
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