Internet Marketing – Losing customers? – 4

Dear {!firstname_fix},
This relates to a website host I used a
year ago.
The idea and process can apply to
your online and offline businesses.
Losing customers, that have cost us a
lot to find and satisfy,
is bad for business.
This firm decided to regain
some of those customers:
‘We have changed.  In fact, we have
changed in a big way since you were a
Every single item that was
requested in the survey has been
completely covered and/or improved upon
vastly within our new platform.
We have created an
AMAZING offer that
aspect of your
feedback where
you thought we could
improve (including our price).
We are making an offer
that no one in their
right mind should be able to to turn
The biggest thing that YOU are going to
realize is that we have CHANGED and
continue to EVOLVE.  We have changed
for our customers, for our members
(many of whom we consider close friends
now), and have CHANGED the firm so it
will allow members to create more
success than ever.
We have change more in
the last year than it ever has!
We now have more…
•    1-on-1 coaching & mentoring
•    Organization of all the training
•    Video training including live weekly
video classes
•    Simplistic, easy to follow training
modules and courses (step-by-step with
•    Personal “motivators” within the
•    Ambassadorship programs & Systems
•    Affiliate training, tools, and
•    Current and up-to-the-minute
•    Live, 24/7/365 discussions and chats
•    State of the art Website Platform
•    Managed WordPress Hosting for up to
50 websites
•    Successful people with us because of
all of this!!
•    Tons of awesome
improvements/innovations coming in
And we continue to update and improve
our service every single day.
And what about price?  Our current
price to join premium is $49 per month

which is by far the best value in the
industry (nothing comes close to what
we offer).
However, today we are going to make you
an offer that we have NEVER done.
If you join in the next FIVE days, we
are going to give you the ultimate
PREMIUM access to the system for only
$10 your first month.
But this offer is only valid for the
next FIVE days!
Then, if you decide to stick around, we
are going to give you the lowest
monthly price we have EVER offered
members in our 8 years in business,
$29 per month!’
The firm’s costs are fixed, so most
additional income is pure profit.
(My earlier problems with the firm were
not resolved happily and I will
not return in the foreseeable future.)
However, I think that the firm has
recognized the need to find out
what will bring lost customers back.
Then, it needed to persuade them
that it had changed and would change
further to meet their requirements.
The firm has only one opportunity to
win back so many people, so its offer
must be its absolute best value, with
a short time limit to secure action.
It is all, or nothing: no half measures!
(Making a series of small value
offers would not secure many
The reward for this exercise is $29 per
month for every customer
regained by this exercise, plus
income from people whom they
recommend to buy the service.
These people
had paid for service before
and were interested enough to fill in
the survey.
Finding new customers
is a more expensive and slower option.
This will prove to be a

very profitable exercise!

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Scams and Limited Markets

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