Internet Marketing – Pricing one-off jobs -1

Mark Wickersham (UK):
When deciding how to price projects
such as annual accounts it’s relatively
It’s repetitive, predictable and
we are able to create a package
solution to suit that makes it easy to
But what about when it’s a one-off job?
How best do you price it then?
Here are 3 tips to help you do it more
Tip 1 – Establish the value to the
The one-off job, or special job, is
just that – it’s unusual and so pricing
for it is unusual too.
The first step therefore is in
quantifying its value to the customer.
What is it that they want you to do and
– more importantly – why do they want
you to do it?
Getting the answer to the second
question will help you in determining
the benefit to them of what they are
asking you to do – and therefore the
value to them.
It may be subjective but
that’s fine.
You need to create a picture of what’s
at stake. That will help you work out
your pricing.
(More to follow!)
In case you missed this:
(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out
BIG TIME and at
WordWrap is a wonderfully-simple FREE
that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Get Your Own Brandable Version of
on the page:
Use mine free as often as you want!

Leave A Response

* Denotes Required Field