|
Mark Wickersham (UK): How to build a successful bookkeeping
business (video training programme) How verisimilitude – the appearance of
truth – can improve your pricing Another piece of research, this time
from Janiszewski and Uy in 2008, found that the more precise the number is – remember, we’re talking about logical purchases here – the less people are likely to argue about it, or to push back. So, to bring it back to how this can
benefit us in our professional lives, the first thing we need to identify is: Are we selling an emotional service or
a logical one? The bookkeeping and accounting professions are definitely logical, which means we can tap into the findings of this research, and use precise numbers (or, as I said at the very beginning of this post – verisimilitude) to increase how effectively we price. So, remember:
please don’t use rounded
numbers when you’re pricing your services. You’ll find you get a better
price if you make sure it has that appearance of truth. In fact, if you use my
Cloud pricing software, you’ll
know that you can set it to give very precise numbers. If you choose, you can
even use decimal points – pence or cents – which may be useful in certain situations. You can learn more about why you should
never reveal your headline price by watching this: The Power of Price Psychology
Check it out NOW! In case you missed this: (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme) Effective Pricing for Accountants
Monthly Mentoring
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
Grab them NOW and claim the true income
that you earn!
|
WORDWRAP
Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out BIG TIME and at
risk!
WordWrap is a wonderfully-simple FREE
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
tool that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Click
Get Your Own Brandable Version of
Word-Wrap!
on the page:
Get Your Own Brandable Version of
Word-Wrap!
on the page:
or
Use mine free as often as you want!
Leave A Response