Internet Marketing – The appearance of truth!? -2

Mark Wickersham (UK):

How to build a successful bookkeeping
business (video training programme)
How verisimilitude – the appearance of
– can improve your pricing
Another piece of research, this time
from Janiszewski and Uy in 2008, found
that the more precise the number is
remember, we’re talking about logical
purchases here – the less people are
likely to argue about it, or to push
So, to bring it back to how this can
benefit us in our professional lives,
the first thing we need to identify is:
Are we selling an emotional service or
a logical one? The bookkeeping and
accounting professions are definitely
logical, which means we can tap into
the findings of this research, and use
precise numbers
(or, as I said at the
very beginning of this post –
verisimilitude) to increase how
effectively we price.
So, remember:
please don’t use rounded
numbers when you’re pricing your
You’ll find you get a better
price if you make sure it has that
appearance of truth.
In fact, if you use my
Cloud pricing software, you’ll
know that you can set it to give very
precise numbers.
If you choose, you can
even use decimal points – pence or
cents – which may be useful in certain
You can learn more about why you should
never reveal your headline price by
watching this:
The Power of Price Psychology

Check it out NOW!

In case you missed this:

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
The complete guide to menu pricing – NEW!
(video training programme)
Effective Pricing for Accountants 
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


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