Mark Wickersham (UK):
Why referrals is the best system to win
new clients A basic principle of referrals is
actually the most effective. If you don’t ask, you don’t get So we systemise the process of asking
for referrals. And it’s easy. One way of doing it is adding it to
your standard meeting agenda. You add in, “Are you happy?” That is your prompt to ask the client for feedback. Hopefully the client will say, “Yes”.
But, even if they don’t you still have a business opportunity – the chance to address any problems and improve. And that could win you an even more powerful referral. The next agenda item could then be “Do
you know anyone who could benefit from our services?” When the client says, “Yes” then you
simply ask for names. By following this systematic agenda
approach almost all clients will be willing to give you a referral or two – and some may even come up with the names there and then. Just think how many leads that could
turn into. And the business it could generate. It’s powerful stuff.
It’s simple. It’s effective.
So make sure you systemise the process.
Also:
Your Pricing Journey (video training programme)
NEW programme from the MASTER! (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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