Internet Marketing – The Road to High-Ticket Sales

Andy Brocklehurst (UK)
A psychological trigger that you, as a
marketer, really should know…
Because it can put money in your
Here’s what it is in a nutshell:
Once someone has performed an action –
no matter how small – they’re more
likely to continue performing
additional actions that are in line
with the first action.
In fact, they might even feel obligated
to go along with larger requests.
So when someone has just given you
their email address on your squeeze
page, they are more likely to buy your
$7 ebook than someone who hasn’t given
their email address.
And when that person buys your $7
ebook, they are more likely to buy your
$47 product, as so forth.
That first act of giving their email
address creates a bond between them and
you, and they feel obligated to
continue taking action.
As marketers, we call this the ‘foot in
the door approach.’
And it’s why we don’t start out selling
$1,997 courses to strangers.
The takeaway: Keep this rule in mind
for all of your marketing, not just
your sales funnels.
Getting people to take a small action
such as sharing your post, liking your
picture, replying to your tweet,
filling out your survey and so forth is
your foot in the door.
Now your job is to keep asking and let
your readers, prospects and customers
keep saying yes.
In case you missed this:
I have a request :
Please make time to view this
free webinar from my mentor,
John Thornhill:

Product Creation Workshop

Please make time to watch this!

We have been recently reviewing the

Easiest System Ever and its demo:

This is a done-for-you system to save
you time in setting up your business.
In contrast,

Product Creation Workshop

is a more hands-on system, helping you
build your business with your own products.
You will see that you need to do this to
have a more competitive IM business.
This webinar provides a comprehensive
view of the IM business from a master
This is the path I am taking
to build my IM business. I want you to
see it, even if you prefer the
done-for-you approach.
I have invested in both.
Which is your best path to IM success?

Product Creation Workshop

Please make time to watch this!

(More of Mark!)

Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


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