Internet Marketing – Two big pricing mistakes many accounting professionals make – 2

Mark Wickersham (UK)
Chartered Accountant,  and #1
best-selling author of
“Effective Pricing for Accountants”:
As an industry we don’t want to make
Yet time and time again I see two
massive mistakes that accountants and
bookkeepers keep making.
And it has a
real impact on their businesses.
So what are those mistakes and how can
they be avoided?
Mistake 2 – Don’t post or email your
Ok so I’m going to admit something
here. I used to do this back in the 90s
when I was running my accounting firm.
I’d have a meeting with a client. It
would go really well. The client would
love what I’d do and they’d say “How
much Mark?”
The deal was in my grasp.
Only I’d say. “Let me think about it.
I’ll put together a proposal and stick
it in the post to you.”
Yes, I said post. It was the 90s
Oh and the effort I put into that
proposal. It would cover everything I
would do for them and it was so nicely
But did they care about my binding or
what I’d written?
No. They skipped straight to the price.
I’d lost control. That still happens
with many people today – even if the
process is faster with email.
Clients are still just interested in
price. You have still lost control.
They use your pretty proposal to beat
the price of a competitor down (often
whether they actually thought it was
too high or not).
Your nicely bound
document, your carefully created email,
becomes a bargaining tool.
And you never hear from that client
Instead you need to have a pricing
conversation in the meeting with the
client. That means you need a system.
In case you missed this:
(Also from Mark)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!


Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out
BIG TIME and at
WordWrap is a wonderfully-simple FREE
that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Get Your Own Brandable Version of
on the page:
Use mine free as often as you want!

Leave A Response

* Denotes Required Field