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Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing strategy When you want to really grow a business
then a marketing strategy is key to attract new clients and more work. But it’s an involved process that can get complicated. Even today I speak to many accounting
and bookkeeping firms who tell the same story. They also have a mixed bag of
too many clients who make their life difficult, rather than prosperous. Whom do you really want?
So instead, before you even think about
your complicated marketing plan, you have to identify your ideal client. Once you know who they are then you can
start to target and attract them through your marketing. You might want to think about having a
niche. For instance you could focus on the health sector and within that could focus on doctors. Once you have in your mind your ideal
customer then all your marketing will be so much easier. Identifying their qualities
But how do you decide who your ideal
client is?
To be continued ….
NEW programme from the MASTER! What you will learn
Here are some of the things you will
discover and master: Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy, The importance of little things and how
they can help you charge 20% more, The fundamental problems with
time-based pricing, What accountants are really selling…
and how that transforms your thinking, Why fixed pricing is not value pricing…
and why this holds some accountants back, 7 different ways of pricing more
profitably, -And much more
Starting with the foundations, you will
soon move onto strategy and then the 7-step “fastest way to double profit” formula. Your Pricing Journey (video training programme)
Click here:
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If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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