Internet Marketing – Very first step in your marketing strategy -2

Mark Wickersham (UK):
Why identifying your ideal client
should be step 1 of your marketing
When you want to really grow a business
then a marketing strategy is key to
attract new clients and more work. But
it’s an involved process that can get
Even today I speak to many accounting
and bookkeeping firms who tell the same
They also have a mixed bag of
too many clients who make their life
difficult, rather than prosperous.
Whom do you really want?
So instead, before you even think about
your complicated marketing plan, you
have to identify your ideal client.
Once you know who they are then you can
start to target and attract them
through your marketing.
You might want to think about having a
niche. For instance you could focus on
the health sector and within that could
focus on doctors.
Once you have in your mind your ideal
customer then all your marketing will
be so much easier.
Identifying their qualities
But how do you decide who your ideal
client is?
To be continued ….
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

What you will learn
Here are some of the things you will
discover and master:
Your 3 strategic pricing options,
The 2 critical decisions you must make
when building your pricing strategy,
The importance of little things and how
they can help you charge 20% more,
The fundamental problems with
time-based pricing,
What accountants are really selling…
and how that transforms your thinking,
Why fixed pricing is not value pricing…
and why this holds some accountants
7 different ways of pricing more
-And much more
Starting with the foundations, you will
soon move onto strategy and then the
7-step “fastest way to double profit”
Your Pricing Journey (video training programme)
Click here:

CHECK IT OUT NOW (or remain underpaid for work!)

(More of Mark!)

Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out
BIG TIME and at
WordWrap is a wonderfully-simple FREE
that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Get Your Own Brandable Version of
on the page:
Use mine free as often as you want!

Leave A Response

* Denotes Required Field