Steven Kuhn:
STRATEGIC MARKETING:
CHANGING YOUR MARKETING WILL
RAPIDLY ATTRACT NEW LEADS
• Every prospect has TWO major issues.
They have a problem they don’t want
and/or
there’s a result they want that they
don’t have.
• The Solution? Interrupt. Engage.
Educate. Offer.
• Interrupt: Your headline is the first
word out of your mouth. It MUST address
the problem your prospects have that they
don’t want.
• Engage: This is your sub-headline. It
MUST address the result your prospect
wants but doesn’t have.
• Educate: Prospects are searching for
a specific solution to a specific problem.
Get specific with the education you provide
to your target audience that solves
their problem directly.
• Offer: “The Conversation Equation”.
Make an offer with ZERO risk to a
prospect that’s something they truly want.
Give them a solution to their problem for
free, on a
squeeze page designed to collect their
contact information.
NO navigation buttons
that distract. Provide only ONE action
– entering their contact information.
To be continued..
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In case you missed this,it is still very much alive:
I have a request :Please make time to view thisfree webinar from my mentor,John Thornhill:
Product Creation Workshop
https://jvz7.com/c/593801/305413
Please make time to watch this!
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