Internet Marketing -what are menu pricing and the middle option? – 2

Mark Wickersham (UK):
The Value Pricing System

Making the middle option top choice
I often talk about menu pricing and the
power of three. It’s truly powerful stuff.

It’s the fact that when faced
with three options people tend to
gravitate towards the middle option.

1) The power of persuasion
You can help it along.

When presenting
your three options and you are
describing the middle one mention the
fact that it’s usually the most popular
and that the majority of people choose
that option.  

What you will find is
that your customers will think that if
other people are choosing that option
then they probably should too.

To be continued…

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