Internet Marketing – What is your pricing strategy? -1

Mark Wickersham (UK):
3 key pricing strategies you could
adopt in your business
To grow a successful, profitable
business you have to figure out your
It’s the foundation of your
business so you have to figure it out
pretty quickly.
Fail to do so and you
are relying on just one thing.
And luck doesn’t always go your way.
Of course an essential part of that
strategy has to be around pricing. So
how do you define your pricing
There are essentially three
different pricing strategies that you
could follow:
Option 1 – Low cost leadership
At its heart this strategy is actually
about being the cheapest.
But it’s
cheapest with a difference. It’s
cheapest because we create something
within the structure of the business
that’s unique.
It’s about enabling a
different cost structure that isn’t
able to be copied.
That in turn means no one else can
compete with us.
A great example of this sort of
strategy is Richer Sounds – a business
founded by Julian Richer and one that
has appeared in the Guinness Books of
Records several times thanks to the
sales per sq. ft. it manages to
They sell TVs and hi-fi equipment
significantly cheaper than their high
street rivals.
How do they do it?
They have something very unique about
their cost structure that no one else
can copy. As a result they are
extremely successful.
The trouble is that when this
translates to the accounting profession
I’ve yet to see someone pull it off.
As soon as someone else copies your model
then they can compete on price. And
that means suddenly you are in a price
To be continued..
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
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