Internet Marketing –Which FB profile is yours? -2

Researchers claim to have found the
four types of Facebook user – and say
most of us fit into one of the
The research team identified four
categories of Facebook users.
They say that for users, knowing what
category they fall into could actually
be good for users, and ‘raise self
Relationship builders use the site as
an extension of their real life, with
their family and real-life friends
They post, respond to others’ posts and
use additional Facebook features
primarily in an attempt to fortify
relationships that exist beyond their
virtual world.
People in this group identified
strongly with such statements as
‘Facebook helps me to express love to
my family and lets my family express
love to me.’
Facebook users may identify to some
degree with more than one category

Boyle noted that most people have at
least some selfie tendencies, for
But users typically identify more with
one than others.
‘Everybody we’ve talked to will say,
‘I’m part of this and part of this, but
I’m mostly this,” said Robinson, who
calls himself a relationship builder.
‘Social media is so ingrained in
everything we do right now,’ Boyle
‘And most people don’t think about why
they do it, but if people can recognize
their habits, that at least creates

To be continued

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