Internet Marketing – Why being cheap will lose you business! -3

Mark Wickersham (UK)
Being too cheap can actually lose you
By keeping our prices low, we’re simply
sending out a signal about the quality
of what we do.
A signal that will put
off all those serious business owners
who are looking for a good-quality
accounting professional.
In my experience, more expensive
businesses actually win more clients
and grow more quickly.
Take Apple. Just think about the
explosion in market share
for their products over the last
few years – despite them being the most
expensive on the market.
Or consider
the explosive growth Starbucks went
through – despite their prices. That’s
because people associate price with
So please don’t price too cheaply. I
promise it won’t win you any more
It’ll simply make sure you
don’t win any high-quality clients.
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


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