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Mark Wickersham (UK)
Being too cheap can actually lose you
business By keeping our prices low, we’re simply
sending out a signal about the quality of what we do. A signal that will put
off all those serious business owners who are looking for a good-quality accounting professional. In my experience, more expensive
businesses actually win more clients and grow more quickly. Take Apple. Just think about the
explosion in market share
for their products over the last
few years – despite them being the most expensive on the market. Or consider
the explosive growth Starbucks went through – despite their prices. That’s because people associate price with quality. So please don’t price too cheaply. I
promise it won’t win you any more business. It’ll simply make sure you
don’t win any high-quality clients. Also:
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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