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There are many things in life that
need structure.
Pricing is one of them.
Without a structured system
pricing simply happens by chance.
By luck.
Instead you want to control the process
so that you do pricing the same way
every single time.
I have a seven-step formula for achieving this:
3) Communicate that value
Once you have identified the extra
value you can offer the important thing is explaining to them exactly what value you are offering. Don’t simply assume they understand
what you do. They may not. Turn features into benefits – and
quantify those benefits where possible, making that benefit (and therefore its value) as big as possible. In case you missed this:
(More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) The Value Pricing System
The Power of Price Psychology
Monthly Mentoring
Grab them NOW and claim the true income
that you earn!
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