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Mark Wickersham (UK):
Referrals don’t just happen – you need
a system As regular readers of my blog will
know, I’m a great believer that referrals are one of the best ways you can find to grow your accounting or bookkeeping firm. However, you can’t
just sit back and expect them to happen. It’s vital that you have systems in place to make sure you get referrals systematically. That’s why I’d like to share a really
powerful system for doing just that. It’s based on something I learned many years ago about the best time to ask for referrals. When I put it in place
in my own firm – way back in 1999 – I saw the results immediately. The best time to ask for referrals
The best time to ask for referrals is
right at the start of a relationship. Why? Because when the owner of a
business first employs you, they’re incredibly grateful. They get to breathe a huge sigh of relief.
We tend to forget that finding a great
accountant, bookkeeper or tax expert, isn’t that easy. I’m sure you know as
well as I do that there are lots of average ones out there. In fact,
there’s every chance your new client was looking for someone precisely because they’d just had a bad experience. NEW programme from the MASTER! (More of Mark!)
Better pricing = higher profits
If you have a service business, you can
earn much more from this series. Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to
posts on this topic and the action taken. Please tell your friends!
Those links again:
The Value Pricing System
Effective Pricing for Accountants (book)
The Power of Price Psychology
Monthly Mentoring
The complete guide to menu pricing – NEW!
(video training programme) How to build a successful bookkeeping
business (book) How to build a successful bookkeeping
business (video training programme) Grab them NOW and claim the true income
that you earn!
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