| Daniel Levis (Canada):: 1 – Is Your Headline Supported On These Four Pillars? Does it arouse relevant curiosity? Does it make a simple, easily understood, ultra-compellingpromise? Does it trigger the dominant motivating emotion you’ve identified in your research? Does it imply proof of promise? Big secret: Your headline is the ad for your web page, NOT necessarily the ad for your product. Give people a reason to read other than to find out whether they may want to buy your product. Promise them great things if they’ll just STOP and consume your web page. With this in mind, I normally write 25 headlines before I begin the body of the page. Then I’ll pick half a dozen or so that I think will work and test them. The best of the rest, I use as subheads sprinkled throughout the page to propel readership,and draw skimmers and skippers back into the copyas they move down the page. To be continued.. In case you missed this:I have a request :Please make time to view thisfree webinar from my mentor,John Thornhill: Product Creation Workshophttps://jvz7.com/c/593801/305413Please make time to watch this! (More of Mark!)Better pricing = higher profits If you have a service business, you can earn much more from this series. Also, Mark runs a programme calledPrice Consulting, and he teaches accountants/bookkeepers how to help their customers with their pricing. Thank you for the positive response to posts on this topic and the action taken.Please tell your friends! Those links again: The complete guide to menu pricing – NEW! (video training programme) https://www.wickersham.co.uk/a/8769/wWVxKzFL Effective Pricing for Accountants (book)https://www.wickersham.co.uk/a/8770/wWVxKzFL The Power of Price Psychology https://www.wickersham.co.uk/a/1878/wWVxKzFL Monthly Mentoringhttps://www.wickersham.co.uk/a/7831/wWVxKzFL How to build a successful bookkeeping business (book) https://www.wickersham.co.uk/a/8025/wWVxKzFL How to build a successful bookkeeping business (video training programme) https://www.wickersham.co.uk/a/2009/wWVxKzFL The Value Pricing System https://www.wickersham.co.uk/a/6541/wWVxKzFL Grab them NOW and claim the true income that you earn! Price accounting and consulting services more profitably! https://www.wickersham.co.uk/a/7831/wWVxKzFL Silvia at IFRSbox. If you are in finance and not on her FREE list (WHY NOT?):http://www.ifrsbox.com/ifrs-kit/?ap_id=Profmoscow |
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