Internet Marketing – Your clients are not buying what you do – 2

Mark Wickersham (UK):
Winning New Clients
Clients are only interested in the end
Keep it simple:
That’s why you have to explain the
benefits. You need to make sure that
when you say,
“As part of your year-end
accounts we’ll do a tax-planning
review” you go on to explain the
benefits in simple, non-technical
They might sound obvious to you,
but that’s only because you’re an
accounting professional.
I promise you they’ll be news to
most of your clients!
For example, you could simply say,
“Our detailed tax-planning review will
identify tax savings for you” and stop
Or – even better – you could add
“… to make sure you only pay the
absolute minimum that you’re legally
obliged to.”
After all, that’s really
what clients want from tax planning.
That’s the result they’re looking for.
So remember, every time you list a
feature, whether you explain it
orally or in writing in a brochure or
proposal, always make sure you explain
its benefits – the outcome – for your
client, too.
Your Pricing Journey (video training programme)

NEW programme from  the MASTER!

(More of Mark!)
Better pricing = higher profits 
If you have a service business, you can
earn much more from this series.
Also, Mark runs a programme called
Price Consulting, and he teaches
accountants/bookkeepers how to help
their customers with their pricing. 
Thank you for the positive response to
posts on this topic and the action taken.
Please tell your friends!
Those links again:
Effective Pricing for Accountants (book)
The complete guide to menu pricing – NEW!
(video training programme)
How to build a successful bookkeeping
business (book)
How to build a successful bookkeeping
business (video training programme)
Grab them NOW and claim the true income
that you earn!
Price accounting and consulting
services more profitably!
Silvia at IFRSbox.
If you are in finance and not on her
FREE list (WHY NOT?):


Use mine free as often as you want!
Over 53% of ALL emails are now opened
on mobile devices, so if your emails
are not optimized for mobile devices,
then you’re missing out
BIG TIME and at
WordWrap is a wonderfully-simple FREE
that allows you to wrap your text
so that your emails can be viewed on
mobile devices correctly.
If you would like your very own
BRANDABLE version of this tool, with
YOUR OWN affiliate links and adverts,
then check out the BRANDABLE version.
Get Your Own Brandable Version of
on the page:
Use mine free as often as you want!

Leave A Response

* Denotes Required Field