Internet Marketing – Why ClickBank?
John Thornhill (UK): Some of you have asked what you’ll discover when you grab a copy of my brand new product Clickbank Superstar… http://profmoscow.cbsupersta.hop.clickbank.net Well, in a nutshell, I will walk you through everything you need to do to start using ClickBank. Why use ClickBank you may say? ## Long Established Company With Huge Affiliate Network…
Internet Marketing – What is the F in FIGS? -2
FIGS – F is the fear of loss. It is the fear that time will run out before you can secure your product. Buyers will delay purchase if they can, or if there is no hurry. Delays mean that sales will be lost. IM sellers counter this by having a deadline (normally Sunday night) for…
Internet Marketing – What is the F in FIGS? -1
FIGS – F is the fear of loss. ‘But John, I Wasn’t Aware The Price Was Going to Shoot up” This happens every single time I mention a launch is about to end. “But John, I wasn’t aware. Can I get this at the original price?” I guarantee that tomorrow I’ll get emails from people…
Internet Marketing – Why being cheap will lose you business! -3
Mark Wickersham (UK) Being too cheap can actually lose you business By keeping our prices low, we’re simply sending out a signal about the quality of what we do. A signal that will put off all those serious business owners who are looking for a good-quality accounting professional. In my experience, more expensive businesses actually win…
Internet Marketing – Why being cheap will lose you business! -2
Mark Wickersham (UK) Being too cheap can actually lose you business What was even more interesting – from the point of view of pricing – is that my price was also more than double that of the Big Four firm! The client chose me, however, because of the detail I went into as to what I would…
Internet Marketing – Why being cheap will lose you business! -1
Mark Wickersham (UK) Being too cheap can actually lose you business Although people often think that the quickest way to grow their accounting firm is by keeping prices low, today I’ll explain why being cheap can actually lose you customers. To prove it, I’ll start with a quick story. It dates back many years to when…
Internet Marketing – Top-down pricing – are you leaving money on the table?
Mark Wickersham and Andy Brocklehurst have both featured this concept in recent webinars, for advisory services and back-end IM sales repectively. The idea is to offer a very expensive option for your service, or product. While you would be happy to generate sales at this premium price, you do NOT expect to make any. Its…
Internet Marketing – Being paid.
This is more information about Paypal (PP). To be paid for your IM sales, PP is the cash transfer system of choice, especially for sales made through JVZoo. The issue is that some accounts have been closed by PP. This video and post go into the issues in considerable detail. You need to know this…
Internet Marketing – Mountain of fr.ee material for you!
Thanks to Randy Smith (UK): a FREE Resource post that someone shared, which may be of use to some of you… Re Public Domain Works. http://randolfsmith.com/likes/FreePDlinkAs of 1st Jan, a lot of New (or should we say Older) products have been added to the Public Domain. Meaning you can download and use these anyway you wish 🙂 So that may…
Internet Marketing – How an accountant is regularly increasing his prices by 30 – 100% -2
Mark Wickersham (UK): Reza shares some great tips. Here are some of them: Better communication of value to the client The way Reza communicates the value to the client is fascinating, using tools such as brochures and other systems. Reza describes his one-page summaries showing the client what their options are and everything they get.…