Internet Marketing – How to get sales leads automatically Winning New Clients – 1
Mark Wickersham (UK) List building – building up your database of prospective clients, of those people you’d like to work with – is one of the fundamentals of marketing. Yet when I ask most accounting firms and bookkeepers how big their list is, typically it’s less than a hundred. A list of less than a…
Internet Marketing – Sales Funnels and McDonalds
Ron Carpenter (US) Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…? And when they sell you a burger for $2.09… they ONLY make $0.18… 🙁 But… when they upsell you fries and a coke for $1.77 more… they make (and more importantly keep $1.32 profit)… Yes,…
Internet Marketing – Why you need a structured pricing system – 7
There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 7) Think…
Internet Marketing – Why you need a structured pricing system – 6
There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 6) Make…
Internet Marketing – Why you need a structured pricing system – 5
There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 5) Work…
Internet Marketing – Why you need a structured pricing system – 4
There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 4) Manage…
Internet Marketing – Why you need a structured pricing system – 3
There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 3) Communicate…
Internet Marketing – Why you need a structured pricing system – 2
Dear {!firstname_fix}, There are many things in life that need structure. Pricing is one of them. Without a structured system pricing simply happens by chance. By luck. Instead you want to control the process so that you do pricing the same way every single time. I have a seven-step formula for achieving this: 2) …
Internet Marketing – Are you making these 4 growth mistakes? -4
Charles Kirkwood (US) Here is a bonus. Cash flow is king. I can’t count the times I’ve seen businesses grow too fast and become victims of their own success. Being able to forecast and hire for the right job at the right time is critical. Recently I was talking to a founder who over-hired in…
Internet Marketing – Are you making these 4 growth mistakes? -3
Charles Kirkwood (US) 3. Systems I work with businesses with 7 figure monthly marketing budgets, others who are burning VC cash like it’s their job, and startups who are trying to find product-market fit. I hate to say this, but without repeatable systems, in place you’ll end up with zero gains regardless of the money…