2018 IFRS Workbooks – Free to Download!

www.profmoscow.site Welcome to the EU Tacis IFRS Workbooks eleventh (2018) edition!  The first edition was in 2003. There is a summary of the Conceptual Framework changes for 2020. We will update this in future editions. To the books, we have added articles: Deferred Tax: The Only Way to Learn It is an essential article for practitioners,…

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Internet Marketing – Pricing one-off jobs -3

Mark Wickersham (UK): When deciding how to price projects such as annual accounts it’s relatively easy. It’s repetitive, predictable and we are able to create a package solution to suit that makes it easy to price. But what about when it’s a one-off job? How best do you price it then? Here are 3 tips…

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Internet Marketing – Pricing one-off jobs -2

Mark Wickersham (UK): When deciding how to price projects such as annual accounts it’s relatively easy. It’s repetitive, predictable and we are able to create a package solution to suit that makes it easy to price. But what about when it’s a one-off job? How best do you price it then? Here are 3 tips…

Continue Reading →

Internet Marketing – Pricing one-off jobs -1

Mark Wickersham (UK): When deciding how to price projects such as annual accounts it’s relatively easy. It’s repetitive, predictable and we are able to create a package solution to suit that makes it easy to price. But what about when it’s a one-off job? How best do you price it then? Here are 3 tips…

Continue Reading →

Internet Marketing – Facebook, Zuckerberg and privacy

Watching Mark Zuckerberg (Facebook) in front of the US Congress caused many reporters to express alarm at how our data is being manipulated. Privacy has been continuously eroded over the last  50 years, but does the average citizen care, or not? Facebook (FB) is a hunting ground for IM and provides an increasingly-accurate list of potential buyers to the…

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Internet Marketing – Five signs we have reached peak Facebook – 5

Hamish McRae (UK) https://www.independent.co.uk/voices/social-media-facebook-fintech-alibaba-paypal-economy-a8305786.html In the past week, 9 per cent of Facebook’s American users may have cancelled their accounts over privacy concerns, according to a survey by Creative Strategies. Apparently, 17 per cent have deleted their Facebook app from their phone, 11 per cent from other devices, and the 9 per cent have cancelled altogether.…

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Internet Marketing – Five signs we have reached peak Facebook – 4

Hamish McRae (UK) https://www.independent.co.uk/voices/social-media-facebook-fintech-alibaba-paypal-economy-a8305786.html In the past week, 9 per cent of Facebook’s American users may have cancelled their accounts over privacy concerns, according to a survey by Creative Strategies. Apparently, 17 per cent have deleted their Facebook app from their phone, 11 per cent from other devices, and the 9 per cent have cancelled altogether.…

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Internet Marketing – Five signs we have reached peak Facebook – 3

Hamish McRae (UK) https://www.independent.co.uk/voices/social-media-facebook-fintech-alibaba-paypal-economy-a8305786.html In the past week, 9 per cent of Facebook’s American users may have cancelled their accounts over privacy concerns, according to a survey by Creative Strategies. Apparently, 17 per cent have deleted their Facebook app from their phone, 11 per cent from other devices, and the 9 per cent have cancelled altogether.…

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Internet Marketing – How to get sales leads automatically Winning New Clients – 3

Mark Wickersham (UK) List building – building up your database of prospective clients, of those people you’d like to work with – is one of the fundamentals of marketing. Yet when I ask most accounting firms and bookkeepers how big their list is, typically it’s less than a hundred. A list of less than a…

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Internet Marketing – How to get sales leads automatically Winning New Clients – 2

Mark Wickersham (UK) List building – building up your database of prospective clients, of those people you’d like to work with – is one of the fundamentals of marketing. Yet when I ask most accounting firms and bookkeepers how big their list is, typically it’s less than a hundred. A list of less than a…

Continue Reading →